Southern Ford Dealers "Drive Hunger Relief" to dontate 100,000 meals | Community Spirit
Tampa, Florida-- Southern Ford Dealers have announced their commitment to the yearlong "Driving Hunger Relief" program, in which they will work to donate 100,000 meals to Feeding America food banks in Southern Ford Dealer communities.
A 20-day campaign recently took place to 'start the engines' for the Driving Hunger Relief journey, and the west central Florida community raised 1,253 meals for Feeding America Tampa Bay.
How are the dealers and members of the community 'raising' the meals?
In the 20-day campaign, from August 22 through September 10, Southern Ford Dealers used social media and sales as a main driving force.
Dealers "pledged to donate two meals for each new fan of the Southern Ford Dealers’ Facebook page, 10 meals for each new vehicle test drive, and 100 meals for each new vehicle purchased," a recent release about the event explains.
Their efforts resulted in more than 150 Facebook users liking the Southern Ford Dealers’ page, dealerships averaging more than 60 new vehicle test drives, and sales rising 16 percent from last year, "totaling more than 100,000 meals raised," continues the release.
“We are blown away by the response of the west central Florida community and their involvement in helping us raise these meals,” said Paul Clark, chairman of the Southern Ford Dealers group and owner of Paul Clark Ford in Yulee, Fla. “We far surpassed our expectations, and look forward to future food drives and opportunities in partnership with Feeding America Tampa Bay and making a difference in our communities.”
As mentioned earlier, "Driving Hunger Relief" is a yearlong campaign. The 20-day food drive was the first of many from the Southern Ford Dealers.
Click here to learn more about Driving Hunger Relief and upcoming food drive events.
Southern Ford Dealers is a cooperative of 98 Ford dealers in north and central Florida, the Florida panhandle, Mobile, Alabama and southeastern Georgia. There are 95 in and around the Bay area! Click here to locate a dealership near you.